Soccer players wearing a blue jersey with the Volkswagen logo on it.

Our partnerships

The People’s Car meets the beautiful game

Canada Soccer players standing in front of an ID. Buzz, symbolizing the Volkswagen & Canada Soccer partnership.

Since 2019, we've been a proud partner of the Canadian Premier League, and we’re excited to continue our commitment to the sport by partnering with Canada Soccer – an organization that shares our commitment to inclusivity, accessibility, and bringing the fun to everyone.

With the biggest soccer event in the world coming to Canada in 2026, our excitement is reaching a fever pitch. So, join us as we cheer on our national teams!

Big things are coming. Stay tuned for more info on where we'll be showing up, inside scoops, and much more.

Learn more about Canada Soccer
A blue ID. Buzz on the red carpet at TIFF.

Making memories on and off the screen in Canada for over 70 years.

Think you’ve seen us on the big screen? You probably have. We’ve had countless starring roles for over seven decades – everything from time-traveling adventures to high school coming of age stories, and even beloved kids’ movies.

Now, it’s time for our red carpet debut! We’re thrilled to celebrate the magic of storytelling as the Official Automotive Partner of the Toronto International Film Festival – just in time for its 50th anniversary. While you’re at the festival trying to spot celebrities, keep an eye out for the real star of the show: the all-electric ID. Buzz.

It’s about more than the drive

Together with our partners, we’re helping build stronger communities for VW drivers and those that drive alongside us. 

Campfire Circle

Since our partnership with Campfire Circle, began in 2015 we’ve provided fleets of vehicles, a housing unit for staff, and over 1 million in donations to help kids and families affected by childhood cancer.

Learn more about Campfire CircleOpen external link

Canadian Premier League

We’re proud to be a founding partner of the Canadian Premier League, a soccer league built from the ground up that Canadians can call their own.

Learn more about the Canadian Premier LeagueOpen external link

Ride to NYC for Campfire Circle

Since 2022, we have provided a fleet of Volkswagen Atlas support vehicles for the R2//NYC (Ride to New York City), where cyclists ride nearly 850 km over the course of 5 days to raise money for Campfire Circle, an organization that provides programs for kids and families affected by childhood cancer or serious illness. Each team of cyclists has a dedicated Volkswagen supporting them along their journey, keeping them safe, hydrated, and pointed in the right direction.

Learn more about Ride to NYC for Campfire Circle Open external link

The Santa Claus Parade

The Santa Claus Parade is a storied holiday tradition that brings joy to families all across the nation. As the official tow sponsor since 2018, we’ve had the privilege of being one of Santa’s reindeer by having every float in the parade pulled by Volkswagen.

Learn more about the Santa Claus ParadeOpen external link

Sporting Life 10k

We celebrated our 10th year in a row participating and raising funds for the annual Sporting Life 10K race in support of Campfire Circle for kids and families affected by childhood cancer. In 2024 we raised over $31,000 for this amazing organization.

Learn more about the Sport Life 10kOpen external link
© Volkswagen Canada 2025

Disclaimers by Volkswagen

† Prices shown are MSRP where indicated. MSRP is the Manufacturer’s Suggested Retail Price and excludes taxes, freight and PDI ($2,050 (2025 Jetta and Jetta GLI), $1,950 (2024 Golf GTI and Golf R), $2,175 (2025 Taos), $2,100 (2024 Tiguan and ID.4), $2,250 (2025 Atlas Cross Sport and Atlas) and $2,500 (2025 ID. Buzz), levies, fees, optional equipment, license, insurance, registration, and any dealer or other charges (where applicable). If MSRP is not mentioned, prices shown include freight and PDI, environmental levies, and a $500 representative dealer admin fee (actual fee amount is set by dealers and varies, up to $500). Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Environmental or related levies and taxes may vary by jurisdiction. Dealer may sell for less. Prices are in Canadian dollars. This is not an offer to sell at a certain price. Actual selling prices and terms are set by dealers. European or American models may be shown. Specifications, equipment, options, and prices are subject to change without notice. Although we endeavour to ensure that the information contained on the website is accurate, as errors may occur from time to time, customers should contact their local Volkswagen dealer for details. Photos for illustration purposes only.  Model specifications provided may vary based on selected trim, options, and installed accessories.
**Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Taos 1.5T Comfortline Black base model in Serrano Green Metallic Deep Black Pearl with Black Roof (for an additional $1,000) with 8-speed automatic with Tiptronic® 4Motion transmission having a cash selling price of $40,874.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,175 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 36-month term at 0.99% APR equals a weekly payment of $260. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $599 for a total obligation of $40,473. Offers end September 2, 2025 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
⁑ Loyalty offer available to current Volkswagen owners and previous Volkswagen owners who returned a leased vehicle, or whose finance contract with Volkswagen Financial Services ended, within the past 90 days (some exceptions apply), with purchase or lease of a new, unregistered Volkswagen model. 2 yr VW Prepaid Maintenance Plan provided at no additional cost. If customer purchases longer maintenance, offer will cover the first 2 years / 30,000 km at the value indicated and customer will pay the balance. Plan covers regular maintenance appointments (for services recommended by VW) within 2 years or 30,000 km (whichever occurs first). Visit https://www.vw.ca/en/shopping-tools/prepaid-maintenance.html or your Volkswagen dealer for more details. Valid identification and proof of valid loan/lease for/of Volkswagen that was: (i) active for a minimum of 90 days; (ii) in good standing throughout the term; and (iii) that ended within the 90 days prior to the expiry of this offer, are required. Volkswagen vehicles currently being financed/leased with Volkswagen Financial Services are not eligible for the rate reduction. Offer is transferable to an immediate family member living in the same household as the Primary/Co-Primary buyer or lessee. Offer is non-exchangeable for cash. Offer ends January 2, 2026 and is subject to change or cancellation without notice.
+Amount shown is the maximum incentive amount currently available under the Quebec Roulez Vert Program. Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs.  Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations about the actual amount or eligibility for the incentive. Conditions and limitations apply. Consult the government administrator or see your dealer for details. 
§Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 ID.4 Electric ID.4 PRO S AWD base model in Ice Grey Metallic (for an additional $500) and Panoramic Fixed Glass Roof (for an additional $1,000) with single-speed transmission having a cash selling price of $64,899.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,200 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 24-month term at 0.99% APR equals a weekly payment of $616. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $636 for a total obligation of $64,035. Offers end September 2, 2025 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
^^^^Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Jetta 1.5T Highline base model with 8-speed automatic transmission with Tiptronic® transmission having a cash selling price of $34,949.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 48-month term at 3.99% APR equals a weekly payment of $182. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $2,877 for a total obligation of $37,826. Offers end September 2, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
12Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Golf R 2.0 TSI Golf R Black base model with 7-speed automatic DSG with Tiptronic transmission having a cash selling price of $56,349.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Finance example: 60-month term at 4.99% APR equals a weekly payments of $245. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $7,349 for a total obligation of $63,698. Offers end September 2, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
21Limited time lease offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Golf GTI 2.0T GTI Autobahn base model in Kings Red Metallic (for an additional $500) with 7-speed automatic DSG® with Tiptronic® transmission having a cash selling price of $43,749.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,050 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. Lease example: 48-month term at 6.99% APR equals a weekly payment of $144. $0 down payment or equivalent trade-in, $580 security deposit, and first weekly payments due at lease inception. License, insurance, registration, options and applicable taxes are extra. Total lease obligation: $29,896. Residual value is 56%. Annual 16,000 kilometre allowance; charge of $0.15/km per excess kilometre. Offers end September 2, 2025 and are subject to change or cancellation without notice.  Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
△Limited time lease offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 ID. Buzz Electric ID. Buzz 1st Edition 4MOTION base model in Candy White/Cabana Blue Metallic (for an additional $1,500)  with single-speed transmission having a cash selling price of $87,699.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,500 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. Lease example: 48-month term at 2.99% APR equals a weekly payments of $271. $0 down payment or equivalent trade-in, $1,080 security deposit, and first weekly payments due at lease inception. License, insurance, registration, options and applicable taxes are extra. Total lease obligation: $56,280. Residual value is 45%. Annual 16,000 kilometre allowance; charge of $0.16/km per excess kilometre. Offers end June 30, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
^^Limited time lease offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Tiguan 2.0 T Highline R-Line base model with 8-Speed Automatic transmission having a cash selling price of $50,399.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,200 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. Lease example: 51-month term at 4.99% APR equals a weekly payment of $145. $0 down payment or equivalent trade-in, $580 security deposit, and first weekly payments due at lease inception. License, insurance, registration, options and applicable taxes are extra. Total lease obligation: $32,037. Residual value is 56%. Annual 20,000 kilometre allowance; charge of $0.12/km per excess kilometre. Offers end September 2, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.
^^^Limited time lease offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2025 Atlas 2.0T Peak Edition base model with 8-speed automatic transmission with Tiptronic® 4MOTION® transmission having a cash selling price of $58,549.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,250 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payments. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. Lease example: 48-month term at 5.99% APR equals a weekly payment of $203. $0 down payment or equivalent trade-in, $810 security deposit, and first weekly payments due at lease inception. License, insurance, registration, options and applicable taxes are extra. Total lease obligation: $42,197. Residual value is 48%. Annual 20,000 kilometre allowance; charge of $0.12/km per excess kilometre. Offers end September 2, 2025 and are subject to change or cancellation without notice. Visit vwoffers.ca or your Volkswagen dealer for details. “Volkswagen,” the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license. © 2025 Volkswagen Canada.