Soccer players wearing a blue jersey with the Volkswagen logo on it.

Our partnerships

It’s about more than the drive

Together with our partners, we’re helping build stronger communities for VW drivers and those that drive alongside us. 

Soccer players wearing a blue jersey with the Volkswagen logo on it.

Canadian Premier League

We’re proud to be a founding partner of the Canadian Premier League, a soccer league built from the ground up that Canadians can call their own.

A group of excited Volkswagen volunteers

Campfire Circle

Since our partnership with Campfire Circle, began in 2015 we’ve provided fleets of vehicles, a housing unit for staff, and over 1 million in donations to help kids and families affected by childhood cancer.

Santa Clause in his sleigh at day.

The Santa Clause Parade

The Santa Claus parade is a storied holiday tradition that brings joy to families all across the nation. For the last 3 years, we’ve had the privilege of being one of Santa’s reindeer by having every float in the parade pulled by Volkswagen.

A man in a blue vest and toque goes for a jog in the forest at dawn.

Sporting Life 10k

Every year we participate and raise funds for the annual Sporting Life 10K race in support of Campfire Circle for kids and families affected by childhood cancer.